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Zipcar is an example of what type of market orientation

Bethany Evans

in Business

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Curtis Rhodes on January 30, 2019

The answer to this question is: Based on the Value MarketingValue-Based Marketing is a form of marketing in which it was intended to obtain from clients based on the value that they had.Zipcar is a company that provides cheap alternative to rental cars that is billable by the hour. This company target customers are direct customers that tend to be very strict about your spending.


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