Hot Student Stories

Zipcar is an example of what type of market orientation

Bethany Evans

in Business

1 answer

1 answer

Curtis Rhodes on January 30, 2019

The answer to this question is: Based on the Value MarketingValue-Based Marketing is a form of marketing in which it was intended to obtain from clients based on the value that they had.Zipcar is a company that provides cheap alternative to rental cars that is billable by the hour. This company target customers are direct customers that tend to be very strict about your spending.

Add you answer