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Which of the pricing orientations discussed in the text does planet fitness most closely pursue?

Daniel King

in Social studies

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Jessie Thompson on February 6, 2018

Planet Fitness more closely pursues one competitor-based pricing in the guidance. A competitor-based pricing in the model keeps the competition in mind when setting the prices of the scales. This is more common when the companies sell a very similar product or service. Here, Planet Fitness have trimmed all the competitors by offering $10/month membership, that is about half of what other gyms with similar services to those offered by.


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