Hot Student Stories
Which of the pricing orientations discussed in the text does planet fitness most closely pursue?
1 answer
Add you answer
Wanna comment?
Please Sign In / Sign Up
Planet Fitness more closely pursues one competitor-based pricing in the guidance. A competitor-based pricing in the model keeps the competition in mind when setting the prices of the scales. This is more common when the companies sell a very similar product or service. Here, Planet Fitness have trimmed all the competitors by offering $10/month membership, that is about half of what other gyms with similar services to those offered by.