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When a firm like dunkin’ donuts conducts marketing research, what should its first step be?

Amanda Johnson

in Business

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Zach Chandler on November 30, 2018

I think the answer is: to Identify research objectivesResearch objectives refers to the goal/objective of conducting the research in the first place. After meeting this objective, the company could determine the sample and the type of data that you need for your research and determine the most appropriate form of research for obtaining the data they need.


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