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What is non financial measure of marketing is important to track?

Jeremy Wood

in Student Loans

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Roger Moore on June 7, 2018

If your company has the aim of increasing customers, you can begin by tracking any number of the following items: the number of potential new customers, the number of potential customers contacted, the % of potential customers that are converted into prospects, the number of new customers, % of potential customers that become customers, the number of prospect contacts required to move the perspective of a customer, the total sales to new customers. The information obtained from these measures can help to fine-tune your sales process.


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