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What is a reason many advertisers end up undervaluing mobile's contribution to conversions?

Ashley Howard

in Business

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Caroline Campbell on August 29, 2018

One reason why many advertisers end up under-pricing of mobile of the contribution of conversions is that the advertisers are using a last click attribution model, with the purpose to measure the performance. For that reason, it is taken to one side and ignore the previous clicks is located on the conversion line that is led by another device.


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