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___________ is a process used to test consumer reactions about a product among potential users.

Mindee Nelson

in Business

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Alexa Spicer on October 14, 2018

Test marketing is a process used to test consumer reactions about a product among potential users. When a business redevelops a product or develops a new product, you normally meet a test of market or audience to try the product. They allow each consumer to try the product and then get feedback from them. Its overall objective is to make sure that they are developing a sound product that meets the needs of your audience.


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