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2. The purpose of loaded words in advertisements is to A. illustrate bias. B. compare two unlike things. C. create an image. D. influence the reader.

Jessie Thompson

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Heather Maxwell on January 10, 2019

The purpose of the loading of the words in advertising is to influence the reader. Loaded words is a term used for words that can persuade a consumer to buy or use a product or service, based on the way in which something was announced. Generally, loaded words appeal to consumers ' emotions and create a desire or a need for the product or service. These types of ads are used to attract a consumer emotionally instead of the facts.


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